SFI 5-Day Course

Day 5 – Create Pay-Per-Click Ads on a Budget

Once you setup every thing I taught you so far it is time to introduce you to pay-per-click advertising. You made your first encounter with smaller search engines on day 2 of my course. Now we move up to the big 2 plus a newcomer that is already well established.

Did you know that some the most successful SFI affiliates use pay-per-click search engines extensively to drive traffic to their SFI gateways? They are capable to get hundreds of prospects a day into SFI. Of course they also spend significant amounts of money to do this. We don’t have this kind of money available.

Pay-per-click advertising on a budget means that you spend $50 - $200 max a month on this. I would stay as low as possible. Although you get much targeted traffic to your SFI gateway, these new affiliates are a result of a very expensive advertising method. Return on investment takes a little bit longer than new affiliate signups through other methods.

I used PPC (Pay-Per-Click) a lot for SFI, but I cut down on my spending and it seams that I get almost the same results.

Here’s another tip: Only advertise SFI’s FREE gateway through PPC. Don’t use PPC to advertise PIPS. PIPS is to complicate for the typical 2 seconds a visitor spends on your website. Use the SFI gateway, which does a great job to capture these 2 second visitors. Once you have a new affiliate, use Stone’s autoresponder example from his book ’30 days to Success’ to keep a constant contact with these new affiliates. And PIPS does the rest.

Ok, let’s get started with our PPC campaigns.

First let’s focus on Google AdWords. To open a Google AdWords account you need a credit card and $5. That’s it. Click here to open your account.

Please read all the material Google supplies to make the most out of your Google AdWords experience. If you want to push Google AdWords to the max or you simply need more examples to understand AdWords; click here for the best-selling book ‘Google Cash’.

Make sure that your daily spending limit is set to $1 or $1.50. Otherwise you will have a rude awakening with Google. They don’t care how much you spend, after a few days they will simply charge your credit card and then it is too late to change your mind. So pay close attention on your spending.

If you calculate $0.05 (Google’s minimum) per click, you will get 20 clicks a day with a daily budget of $1. That’s 600 extremely targeted clicks a month. With a conversion ratio of about 4% you will get about 24 new affiliates every month through this PPC. Getting just 3 EAs out of 24 affiliates shouldn’t be too hard either, especially with Stone’s autoresponder follow-up system.

If you don’t like Google or it seems just way too complicated you can go with Yahoo’s Overture. It is the oldest PPC engine and it is very easy to set up. $25 will get you started and you can set spending limits as well. Go to http://www.overture.com to set up your account and start driving targeted traffic to your SFI gateway. Unlike Google, Overture simply goes with the bid amount to place your ad. The more you bid the more your ad will be displayed. Again, set your spending limits so you don’t loose your shirt.

If you want to test a newcomer, I suggest 7search. These guys are determined to become the next Google. Very nice interface and lot’s of help in setting up your campaign. Unlike Google or Overture, 7search doesn’t charge you after the fact. You load you’re account with any amount you want and 7search uses these funds until nothing is left over. When the account runs out of funds the ad will no longer displayed. This gives you a greater control over your spending. If you don’t have the money right now, don’t load anything into your account. Once you have the money, load it up and 7search resumes your ad campaign.

Go to http://www.7search.com to open your account.


Officially this is the end of my 5 day course, but after finishing this course I realized that something is missing. I taught you to become a super affiliate with SFI and a couple of other programs, but you will face the same problem I had. What about my sub-affiliates. They are sitting in the dark and don’t know what to do. Now this is hurting you and you get all frustrated that you can’t continue your growth.

Please read my bonus chapter on how you can teach your sub-affiliates to become super-affiliates and they can teach their sub-affiliates and so on and on….