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Friday, June 1, 2007

SFI 5-Day Course

Day 2 – Thousands of Free Targeted Hits to Your SFI Gateway


The only sources to get targeted traffic are the search engines. How on earth do you get massive traffic from search engines if you don’t put a lot of money and time into SEO (Search Engine Optimization)? And how can you get search engine traffic if you don’t have a website?

You pay for it. Wow, that completely defeats the definition of free targeted traffic, doesn’t it? I wouldn’t tell you about this if there’s not a way around it. When you think about paying for search engine traffic you think of Google and Yahoo.

That’s right, but there are hundreds of new search engines just waiting to be the next Google. They rightfully claim that the internet is big enough for more major search engines that there are today. Well, time will tell.

For now we take advantage of their desperate attempt to attract new customers. Like the big two, these search engines offer paid advertising that works similar to Google’s AdWords or Yahoo’s Overture. Paid advertising on search engines is called pay-per-click advertising. Your ad shows up by bidding for a place on the most popular results page, the first page.

When you go to Google or Yahoo and search for a keyword, the results page will show you a list of web sites that match your keyword. If you pay closer attention to the page layout you will notice the list of websites on top or on the right side of the screen that are labeled “sponsored links”. These are all paid advertising that are paying to be on the top results page for any given keyword.

When somebody clicks on your link you will get charged the amount you bid to be on the first results page. It is only a few cents per click, typically 10 – 50 cents per click. Assuming a couple of hundreds hits a day and you can easily calculate that this will cost you $20 to $50 a day for this kind of advertising. That’s $600 to $1500 a month. Wow, there’s no way that you can afford this.

You’re right; this is way too much to spend on ad placement advertising. So why do I advice you to jump the pay-per-click band wagon? Because the runner-up search engines are offering their pay-per-click for free. That’s right you create an ad campaign in these search engines and they will deliver free targeted traffic until your freebie funds are gone.

I will show you a list of all the search engines that offer initial credits for your pay-per-click ads. If you do the math you will get over 117,800 free targeted hits from these search engines just by opening a free account.

Well, yes, it takes some time to create all these accounts and the ad campaigns. But over 100,000 hits to your SFI gateway is worth the effort. Remember these are no empty hits from other credit surfers, where you get a good lead once in a while. These are people searching for something and your ad was compelling enough that they clicked on it.

Before you start here are some tips you need to consider:

- Choose the same userid and password that you will use for all the account. It’s easier to remember when you want to change your ad later on.
- Create your ad before you start your pay-per-click frenzy. Go to your SFI portal and click on marketing aids. You will find enough examples that you can use. Most search engines limit the space you can use for you ad campaign. So pick a short example.
- Always use SFI’s FREE gateway as target link for you ad campaign. My research showed that this is the best converting web site in SFI.
- Take a few breaks. You will be busy for a while. So, pace yourself. You don’t need to finish this in one night. Over a 100,000 hits will take a while to arrive to your SFI gateway.

Make no mistake. Even small search engines like these get more traffic than your average website. So be prepared for a traffic stampede.

Oh, I almost forgot, here’s the link to these search engines.

http://www.online-business-idea.com/payperclick_search_engine.htm

Take notes of which search engines you’re already finished. This saves you a lot of time.

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